Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
Upon course completion, learners will execute a lead generation project. They'll craft a compelling lead magnet to attract subscribers, implement a strategic sales funnel for lead nurturing, and design an engaging newsletter template. Through hands-on practice in content creation and funnel optimization, learners will gain skills to drive lead generation campaigns.
After the course, participants will embark on a practical social media marketing project. They'll craft tailored content to boost follower engagement, utilize targeted advertising to expand reach and attract new followers, and analyze metrics to refine strategies. Through hands-on practice in content creation, advertising, and analytics, participants will develop skills for effective campaigns.